May 12, 2009
Batman’s Butler, Loyal PR
Us PR folks like to define public relations as advertising without the money – kind of like the behind-the-scenes crew. But really, the goal is the same; grab attention for your client. We just happen to go about it a different way.
While you guys pitch to the market, we pitch to the media. As a result, the market gets the message, but through a few different forms. They can learn from the advertisements, but also they can learn from the media.
In terms of AHA, PR and advertising are a lot more team-oriented because we practice very little “traditional” advertising. What we’ve designed is a system that uses PR as an extra arm to reach the target audience. AHA teams come up with awesome strategies, which are then delivered to the media by PR. PR helps the audience understand the advertising message, along with promoting events. We’re kind of like Batman’s Alfred – we’re the practical yet witty butler who keeps things rollin’ while Batman is out promoting Wayne Enterprise.
So Alfred, a.k.a. me, sends out news releases and social media releases (SMRs) to local Eugene media like The Oregon Daily Emerald, The Register Guard and Eugene Weekly. I pitch my story to writers and editors, cross my fingers and hope for the story to make it to press. If not, then better luck next time. Kind of how the cookie crumbles, or I guess how the bat flies?
Мне знакома эта ситуация. Приглашаю к обсуждению….
Us PR folks like to define public relations as advertising without the money – kind of like the behind-the-scenes crew…..
Прошу прощения, что вмешался… Мне знакома эта ситуация. Можно обсудить….
We just happen to go about it a different way.
While you guys pitch to the market, we pitch to the media. As a […….