DUCKS FLY AS ONE
CLIENT:
OREGON’S
MENS AND WOMENS BASKETBALL
OREGON’S
MENS AND WOMENS BASKETBALL
2022-2023
SYNOPSIS
What happens when the work AHA has been producing for Oregon Ducks Women's Basketball is so good that the Men's team wants to get in on the AHA action? We combine both teams into one mega-basketball campaign. This was our first year working with not just the Women’s team, but the entire Oregon Ducks Basketball program, and it made the AHA history books.
From a momentous full wrap of the central building at the University of Oregon to a television commercial with a huge impact, the team behind the campaign put their all into this year's projects. The executions were impossible to ignore, emphasizing just how cool UO Basketball was that season.
The Backcourt Bash: This was one of the highlights of the year. An event entirely produced and put together by our team after the season had concluded, there was a record turnout and amount of fan interaction UO Basketball had never seen before. With photo ops, screen printing, and activities galore it made everyone feel like a kid again in the best way possible.
What happens when the work AHA has been producing for Oregon Ducks Women's Basketball is so good that the Men's team wants to get in on the AHA action? We combine both teams into one mega-basketball campaign. This was our first year working with not just the Women’s team, but the entire Oregon Ducks Basketball program, and it made the AHA history books.
From a momentous full wrap of the central building at the University of Oregon to a television commercial with a huge impact, the team behind the campaign put their all into this year's projects. The executions were impossible to ignore, emphasizing just how cool UO Basketball was that season.
The Backcourt Bash: This was one of the highlights of the year. An event entirely produced and put together by our team after the season had concluded, there was a record turnout and amount of fan interaction UO Basketball had never seen before. With photo ops, screen printing, and activities galore it made everyone feel like a kid again in the best way possible.
