THE PLAYMAKERS
CLIENT:
OREGON WOMEN’S BASKETBALL
OREGON WOMEN’S BASKETBALL
2020-2021
SYNOPSIS
This year AHA produced a project that would bring people closer to the players of University of Oregon Women’s Basketball, even if they weren’t in the stands. A limited edition trading card set was created, highlighting each player under the title Playmakers. Unlike anything that had been done for Women’s Basketball previously, it set the foundation for future campaigns that were rooted in an appreciation and respect for women in sports.
This year AHA produced a project that would bring people closer to the players of University of Oregon Women’s Basketball, even if they weren’t in the stands. A limited edition trading card set was created, highlighting each player under the title Playmakers. Unlike anything that had been done for Women’s Basketball previously, it set the foundation for future campaigns that were rooted in an appreciation and respect for women in sports.
